Three sided corner LED outdoor screen | YAHAM empowers digital revitalization at the entrance of Palace Station in Las Vegas

Palace Station Hotel & Casino， Belonging to Station Casinos and located in Las Vegas, adjacent to the famous Las Vegas Strip, it is one of the representative properties that have long served the local market. Its history began with Bingo Palace in 1976, which was also an important starting point in the development history of Station Casinos Group.

Nowadays, this place integrates hotel accommodation, specialty catering, leisure and entertainment, and gambling formats, and is a comprehensive urban consumption landmark in the local area.

Image source: John Phelan/Wikimedia Commons/CC BY 3.0 (historical image)

Image source: Texaswebscout / Wikimedia Commons / CC BY-SA 4.0

Palace Station is located at the intersection of Sahara Avenue and Interstate 15, which is one of the busiest transportation hubs in Las Vegas. For hotel and entertainment complexes operating on urban main roads, the high-level entrance display not only serves the function of brand recognition, but also needs to adapt to the complex environment of high-speed traffic flow and multi perspective dynamic viewing, ensuring visual effects and achieving efficient external dissemination of dynamic commercial information such as catering, entertainment, and themed activities.

Sahara Avenue Road Environment in Las Vegas
Image source: Reinhard Link/Wikimedia Commons/CC BY 2.0

In 2024, Palace Station will complete the upgrade and renovation of its entrance digital display system. In this project, YAHAM provided an outdoor LED display solution with an area of approximately 400 square meters. The entire screen consists of two large main display surfaces, the front and back, and a narrow vertical side screen. And connected through corners to form a complete multi-faceted digital display interface.

One entrance, adapted to the viewing needs of multi-directional traffic flow

There is no single fixed viewing angle for urban road scenes. Vehicles passing through Palace Station from different directions result in changes in viewing distance, angle, and viewing time. Compared to traditional single planar LED displays, the multi-faceted stereoscopic display structure can accommodate more road views, ensuring that advertisements and commercial content can be effectively captured by vehicles passing in different directions, and maximizing the dissemination value of the entrance location.

From a distance on site, the entire LED equipment presents a complete and three-dimensional digital identification. To achieve such an overall effect, the details that truly need to be handled are hidden in the corner joints of the display surface.

Corner adaptation, achieving seamless presentation of multiple images

The key to multi-faceted display lies in how different display surfaces are connected. The Palace Station project adopts a three sided corner structure. Due to the different size ratios between the front and back main display surfaces and the narrow side surfaces, when the screen extends from one display surface to another, the corners should match the original column outline while minimizing the impact of structural changes on the continuity of the screen.

For the column structure and corner area, in addition to using conventional standardized modules, the project also specially configured small-sized modules suitable for corner positions, making the screen more in line with the original structure and making the connection between different display surfaces more coordinated.

These engineering details, which are not easily noticeable from a distance, ultimately serve the same goal – to create a coordinated and complete digital display interface across multiple orientations of the display surface. This is also the difference between Palace Station and conventional road advertising screens.

Dynamic commercial content continues to enter the road view

The high-level “PALACE STATION Hotel · CASINO” physical logo maintains a constant brand identity, while the large-area LED display carries variable commercial information dissemination.

In the live scene, the LED screen is outputting promotional materials such as catering and entertainment activities in real time, with high recognition images and text information, continuously outputting to the passing traffic, achieving effective dissemination of the hotel’s internal business format and theme activities.

In the Palace Station project, a 400 square meter display scale is combined with a seamless three sided corner structure to construct an integrated multi-directional LED display system.

YAHAM uses multi-faceted structures, customized corner engineering processing, and high brightness outdoor display to assist Palace Station in revitalizing digital media at the entrance, adapting to complex viewing scenarios of multi-directional urban traffic flow, and providing clear, stable, and reliable digital display carriers for the hotel’s dynamic iteration of commercial promotional content.