YAHAM Lights up Houhai Harbour with Creativity and Youthful Energy

Nestled in the vibrant heart of Houhai CBD, Houhai Harbour is a landmark commercial complex jointly developed by global technology innovator Lenovo and world-renowned real estate leader Tishman Speyer. With its prime location and distinctive brand identity, Houhai Harbour redefines urban living in Shenzhen as the city’s first youth-oriented cultural and lifestyle community—a dynamic destination that grows with young people and celebrates a culture they can truly call their own.

The shopping mall features a concrete-inspired industrial design, creating a bold and modern “cool” aesthetic. Dynamic LED displays enhance the industrial textures, bringing the environment to life with light, motion, and energy—a seamless fusion of technology and design.

Three LED Screens in 2021

Back in 2021, YAHAM installed three Nichia LED screens at the mall, which delivered reliable performance and flawless operation for four years, laying the foundation for our next project. By the end of 2025, YAHAM’s LED display once again lights up the mall. Inspired by the mall’s vibrant and modern design, YAHAM meticulously crafts an eye-catching corner display to enhance both the aesthetic appeal and brand presence of the mall. Featuring 90° seamless transition, it amplifies 3D visuals and provides a wider viewing angle, offering a breathtaking sensory experience and maximizing advertising impact. Rooted in youth culture that celebrates creativity and self-expression, the corner display becomes more than a screen—it’s an artistic canvas for youthful energy and imagination.

New LED Screens in 2025

The new project employs YAHAM’s E0 Series product. As a proven outdoor display solution known for its versatility, the E0 Series supports customization in both size and shape. This flexibility allows it to blend seamlessly with unique architectural contours such as 90° sharp corner, seamless transition, and concave or convex curving, bringing to life creative OOH and 3D effects.

Highlights:

High Definition: Covering a total area of 100㎡, the screen employs P6.67 pixel pitch to deliver crisp, vivid, and high-contrast imagery.

90° Seamless Transition: Each display module is meticulously engineered and customized in size, curvature, and splicing, allowing the screen to blend perfectly with the architecture and achieve flawless 90° seamless transition.

High Protection: Situated beside Talent Park and Shenzhen Bay, where water surrounds, the display is built with IP66 Ingress protection to withstand the demanding environment and ensure long-term stable operation.

Lightweight and Flexible: Weighing only 25kg/㎡, the cabinet supports size customization, making it ideal for project expansion or renovation while reducing both labor and time costs.

Leveraging its expertise in DOOH and engineering customization, YAHAM brings the Houhai Harbour Project to life once again. The high-impact corner LED display demonstrates YAHAM’s commitment to innovation, serving as a creative and interactive platform for youth culture and enhancing both the mall’s visibility and commercial value.