Yaham Lights up Wenzhou Landmark with Digital Brilliance

In August, we proudly lit up a spectacular LED display at the entrance of the Wenzhou World Trade Fashion Center, one of the top ten tallest buildings in Zhejiang Province. This massive screen transforms the landmark’s facade into a vibrant digital canvas, enhancing the aesthetic appeal for the building, boosting the brand exposure and creating a dynamic communication platform for the city.

The LED screen measures 17.28 meters high by 31.2 meters wide, featuring a 10-millimeter pixel spacing and unmatched brightness to deliver crisp, clear imagery to viewers both day and night.

Previously, the site featured a trivision billboard with static and dynamic panels. We upgraded this conventional billboard to a single LED display with half the pitch and five times the resolution, enabling seamless presentation of images and videos with greater efficiency and flexibility. To minimize site disruption and reduce structural costs, we retained the existing core structure and introduced the E0 Series outdoor display to perfectly fit the curved facades. As Yaham’s proven outdoor LED display solution highlighting versatility, the E0 Series offers multiple cabinet sizes and can be customized to match the unique contours of building surfaces, creating more dynamic and eye-catching advertising displays.

Leveraging its DOOH expertise and engineering customization capacity, Yaham added a digital finishing touch to the iconic landmark, Wenzhou World Trade Fashion Center. This project enhances the architectural presence, amplifies its commercial value, reshapes the cityscape, and solidifies Yaham’s leadership in the market.