Zhongzhou Bay, also known as Shenzhen Zhongzhou Coastal Center, is a future city located at the intersection of Binhai Avenue and Road 11 in the Futian District. Spanning approximately 1.26 million square meters, it encompasses diverse formats such as sea-view residences, serviced apartments, office buildings, hotels, a centralized commercial area covering 160,000 square meters, and a commercial street.
YAHAM undertook the construction of nearly 40 LED display screens in the Zhongzhou Bay commercial area, covering outdoor advertising LED screens and indoor commercial display LED screens, with a total screen area exceeding 600 square meters.
This project is a highly impactful and creative LED display engineering endeavor. It is distributed throughout various spaces within the shopping center, creating multiple themed scenes that offer a unique spatial experience. The LED screens by YAHAM provide distinct visual elements in different areas such as the mall entrances, lobbies, elevator halls, corridors, ceilings, and walls, adding personality and commercial ambiance to the center.
The LED display project in Zhongzhou Bay commercial area is a high-level customized engineering effort designed and manufactured by YAHAM. It includes wall-mounted screens, rectangular screens in shop windows, irregular polygonal screens in special stair locations, cylindrical screens on pillars, and immersive space screens specifically created for the art exhibition area.
The project aims to establish a commercial content ecosystem with exceptional experiential impact, breaking the homogeneity of existing shopping centers in Shenzhen. YAHAM’s LED screens present various forms in different scenes such as mall entrances, lobbies, elevator halls, corridors, ceilings, and walls, creating a personalized commercial atmosphere.
The advertising impact of the Zhongzhou Bay commercial area LED display project is significant. These uniquely shaped and finely displayed LED screens possess extraordinary artistic value, adding a distinctive personality to the commercial center and attracting more brands and businesses. It increases the visibility and attractiveness of the commercial center.
Overall, the Zhongzhou Bay commercial area LED display project by YAHAM is a high-level customized design and engineering project with strong visual effects and advertising impact. It showcases YAHAM’s outstanding product performance and technical capabilities to the public while playing a crucial role in the construction of the commercial center. It not only elevates the standard of the commercial center but also serves as a highly effective advertising media tool.
YAHAM employs LED display screen technology to connect commercial content with viewers, creating stunning visual effects that capture attention and attract foot traffic. The screens’ exquisite performance and reliability make planning and promotion of various activities in the mall more vivid, fostering a creative commercial atmosphere and catering to customers’ individualized needs.
With over 20 years of experience in the LED industry, YAHAM offers a wide range of products. The Zhongzhou Bay project primarily utilizes YAHAM’s high-end customized S1 and S2 series products, featuring high brightness, small pixel pitch, and clear and delicate images.
As classic products introduced by YAHAM and validated by the market over the past 20 years, the S1 and S2 series have been widely applied in indoor and outdoor scenarios in cities worldwide, from Shenzhen to New York’s Times Square. The S series, as YAHAM’s flagship LED display screens, has undergone extensive testing, showcasing comprehensive maturity in performance and technology, providing outstanding visual experiences for numerous iconic locations.
The Zhongzhou Bay commercial area LED display project exemplifies YAHAM’s strong capabilities in engineering customization while demonstrating professionalism, technical expertise, innovation, leadership, and the core ability to deliver professional services to clients. YAHAM is committed to providing high-quality, high-performance display screen products and solutions to meet the needs of different scenarios.
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