Travel Through Time! A Prehistoric Beast Breaks Out of the Ice From the Screen Overlooking Guangzhou

In the hot summer, the landmark giant screen in Guangzhou Renfeng Building created by Mega-info Media and Yaham becomes the entrance from the real world to the otherworld. A giant beast sleeping for thousands of years is “awakened”, bringing you into the Ice Age. The “event marketing” increases more passenger flow for Renfeng Building and demands more from the LED display that deliveries creative high-definition and high-quality content.

Before(Up) , After Renovation(Down)

Passenger flow plays an important role in outdoor advertising to ensure the effect of brand promotion. Located in the heart of Tianhe Road business district that is known for “the first business district in south China”, the outdoor screen in Renfeng Building has a large user group.

Previously, there are only a flat LED display and two billboards in Renfeng Building. Obviously, delivering a high-definition and creative outdoor advertising needs a new versatile LED display. Yaham received the screen renovation project in 2021. It takes 3 month to upgrade the original screens to this outdoor seamless corner LED screen from customized R&D to solution design.

Spanning an area of over 1400㎡, this outdoor seamless corner large screen is able to show high-definition image and create a fantastic content scene in business district with an average daily traffic of more than 500,000 times, achieving the best advertising effect and winning the reputation of “Screen King in Guangzhou”.

The large screen is built by Yaham S4 Series Outdoor LED display. Featuring dual voltage input, the power consumption of S4 series is reduced by 15% compared with that of traditional display, effectively decreasing display attrition rate, prolonging service life and saving operating costs of advertisers. The self-developed graphene heat dissipation technology enables to lower the operating temperature of components by 10°C, which theoretically extends the service life of the display by two years.

With an aluminium alloy architecture, the cabinet is lightweight, portable and corrosion-resistant, reaching IP65 high ingress protection degree to operate stably in outdoor demanding environment. S4 series offer a wide range of optional sizes for easy creation of large screens in all sizes, being the best choice of naked-eye 3D giant screen. Application cases of Yaham S4 Series product can be seen in more than a dozen domestic cities such as Guangzhou, Changsha, Hefei and Nantong.

The competition of advertising industry is more and more intense at the moment when outdoor advertising is increasingly popular. Only those commercial advertising with the advantages of location, content and hardware will work in the booming market.

The commercial value of outdoor media advertising is growing day by day. As a company specialized in LED display for over 20 years, Yaham has considerable strength in hardware and is committed to establishing a global well-known brand in DOOH field. The combination of digital technology and LED display integrates virtual and reality, changing the communication mode between human and space and creating an urban business district screen culture.

The outdoor advertising with creative idea such as “event marketing” and “WeChat moments forwarding” makes the business district fresher and more topical, facilitating Chinese regional culture promotion, urban soft power enhancement and local economy development. Excellent outdoor large screen not only improves the effect of advertising communication, but also provides an inspiration for more brand exposure.